The Impact
Days to Launch
From the kickoff call on a Monday to a live site on Friday, with every piece of listing content the client supplied built in and a Phase 2 already scoped.
Verified Result
About
Omar Lababidi is a real estate salesperson with HomeLife/Vision Realty Inc., Brokerage in Toronto. With a background in urban and regional planning and eleven sales awards since 2010, he works with first-time buyers, homeowners and investors across the GTA.
Before
An unused domain, a new listing going live within the week, and nowhere to send buyers. The site had to be up in days, carry everything a buyer or seller expects, and stay inside brokerage rules on branded photos and video.
After
A focused site built around the featured listing: video and drone tour, photos and floor plans, a search that hands off to REALTOR.ca, recent sales, a mortgage calculator, and a contact form that routes buy, sell, showing and question requests. Scoped tightly so it shipped in four days; CMS and logo follow in Phase 2.
Featured Listing
The current property front and centre: video and drone tour, photo gallery, floor plans, and a one-tap "book a showing" that goes straight to the agent.
Listing Search
Area, price and bedroom filters that open live results on REALTOR.ca, so the site always shows current inventory without maintaining a feed.
Mortgage Calculator
Price, down payment, rate, amortization and payment frequency, so buyers can sanity-check a listing before they call.
Four-Day Launch
Scoped to what the listing needed on day one. Logo, testimonials and a CMS for future listings were deliberately moved to Phase 2 so the launch date held.
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Days to Launch
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