Web design in Pickering
Our home base.A city about to double.
Lab 47 is based in Pickering, and the timing matters. Seaton is adding 70,000 residents and 35,000 jobs over the next two decades, a 55-acre City Centre with 6,000 condos is going up beside the GO station, and Kingston Road is being rebuilt as a walkable corridor. Tens of thousands of households are arriving with no mechanic, no dentist, no cleaner and no renovator yet. The businesses that are findable when those people search will keep them for a decade. Most of Durham's businesses are owner-run with under ten staff, and that is exactly who we build for.
70,000
new residents coming to Seaton, plus 35,000 jobs
2,070
businesses in Pickering today, in a region where 73% have one to ten staff
6,000
condo units in the new City Centre next to Pickering GO
Sources: City of Pickering, community profile · Durham Region, 2025 business count
Where in Pickering
Pickering is not one market. It is several.
Seaton
The largest new community in the GTA. Every business that gets found here first gets a customer base nobody else has reached.
Kingston Road and City Centre
The established commercial spine, being rebuilt around transit and density. Plaza businesses here are about to get thousands of walk-up neighbours.
Ajax and Whitby
Durham's established suburbs: trades, clinics, auto and home services for a family market that searches before it drives.
Oshawa
The region's biggest city and a market of its own, where the competition for local searches is thinner than anywhere in the 416.
What a Pickering site has to do
Built for how people here actually search.
Claim the searches early
Durham local searches are far less contested than Toronto's. A well-built site with a verified profile can own "your service + Pickering" in months rather than years.
Built for new arrivals
New residents have no referrals to lean on. They judge entirely on what they find online: reviews, photos, hours, and whether the site works on their phone.
Local, as in down the road
We are a Pickering business too. Meetings happen in person, and we know which plazas are getting condos built next to them.
Our work
Proof of performance.
Our first Durham case study is in progress. Until it is live, the Vaughan and Toronto projects show the build quality and the results we measure.
Durham Region
Ten years of new customers are on their way.
Be the business they find.
Fixed pricing
Same price in Pickering as everywhere else.
Single Page
$1,800
One page that gets you found and called
New businesses, trades and anyone launching on a lean budget.
Timeline: 1-2 weeks
Starter
$3,500
A page for every service, so each one can rank
Established businesses with 3-5 core services.
Timeline: 2-3 weeks
Professional
$6,500
Service and area pages, plus a CMS to run it yourself
Businesses competing across several GTA cities.
Timeline: 3-4 weeks
Questions
Asked by Pickering businesses.
- Are you actually in Pickering?
- Yes. Lab 47 is a Pickering business serving Durham Region and the rest of the GTA. We meet in person for Durham projects.
- Do you cover Ajax, Whitby and Oshawa too?
- Yes, all of Durham Region. The local pages we build for your business cover the towns you serve, not just the one you are in.
- Is it worth building a site before Seaton fills in?
- It is the best time. Google rewards sites and profiles that have been established and reviewed for a while. Being there first is an advantage that is hard to buy later.
Your Pickering business, built to perform.
Fixed pricing, a clear timeline, and a site that is yours at launch. Tell us about the business and we will tell you what it needs.
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